As marketing student, I like to watch good advertisement and enjoy the creativity, out-of-the-box concept, and the message it sends to audience. What I like about this video is Adidas successfully captured real image, real perspective, real people in their daily life.
My interpretation of this advertisement:
Everyday billions of girls wake up, fight for life, and struggling to fit in their school, workplace, family, personal challenges or themselves. We are the one that must encourages ourselves to be strong, to be sportive, to get up when challenges hit us down, to be brave to try new things, to challenge ourselves, to share positive vibes with other girls, to celebrate femininity as blessing, and last but not least…to have fun and be happy!
It’s all in for #mygirls. I’m inspired!